The Visioner for Visionaries.
“Visionary brands attract loyal fans. Visionary leaders attract avid supporters. A genuine and inspired vision is magnetic.”
— Jaymi Bauer
Your vision gives form to the fire that burns in you.
It’s hard to see your own vision, harder to put it into words, and hardest to build a brand a business around it.
Unlocking your vision and giving it compelling words ignites magnetic power, attracting investors, employees, partners and fans who genuinely resonate with your truth.
If you are a good person who is doing important work, you define my purpose. Visioning your vision, and powering your scale, is my privilege.
A mystic who evokes vision.
A marketer who unlocks growth.
Designing brands on the principles of energy.
I've been lucky to have a career of working alongside mind-blowingly talented colleagues, creating iconic products and experiences that have changed the fabric of culture. From Xbox to Gaia, I've built and run elite marketing organizations, driven growth from early stages to global icon status in each field, and nurtured deep and loyal relationships with fans around the world.
Especially for subscription-based businesses, the quality of new customer acquisition is always more important than the quantity - it’s a bad business that has to constantly keep filling a leaky bucket. So what do customers look like who stay with you over the longterm? Well just like in our personal relationships, the long-standing relationships are those with whom we share genuine resonance and trust. But the thing about resonance is, you can’t fake it. Because people feel it.
I created Resonance Design on the principles of energy, knowing that resonance binds true loves and best friends to each other over lifetimes, and predicting that in the theater of brands and business, it can bind you with your true fans and best customers.
All that is required is your true story, your genius, and an unwavering commitment to the vision that brings it to life.
Part Marketer.
Accomplished marketing leader for global subscription lifestyle brands
Vaquera House Founder & CMO, 2020-present
Gaia CMO, 2014-2019
Xbox/Microsoft Senior Director of Global Marketing, 2001-2013
Product management, product marketing, brand development, and omni-channel go-to-market leadership
Exceptional talent in brand strategy and storytelling
Notable history of building and inspiring elite marketing teams to drive growth in competitive categories
Part Mystic.
Visioner for visionary leaders and brands
Creator of Resonance Design, a catalytic brand-building immersion founded on the energetic principles of resonance and truth
Creator of GLOW, the methodology of aligning one’s brand and life to true purpose and superpower
Renowned inspirational presenter
I want to know your story.
Are you ready to tell your truth?
Truth carries an energy that resonates from you. This energy is literally attractive. It magnetizes those who share your resonance.
Resonance Design Principles.
Ignore the consumer
If you build your brand according to what people want you to be, you’ll be keeping up with an image. It’s expensive. It’s exhausting. And it’s bad business.
Connect to your truth
The magnet lives inside of you, not outside. Mine deep to reconnect with it and begin the creation of your brand from this extraordinary power of resonant truth.
GLOW again
GLOW = Genius, Light and Original Wisdom. Explore your Genius. Play in your Light. Listen deeply to the Original Wisdom that lives in you right now.
Tell your true story
Your brand is a media company, with the most vibrant channels at your fingertips. Turn your story into currency, tell it everywhere, and magnetize your fans.
